| |
| |
|
Web Design Information |
|
|
|
Imitation, The Smartest Form Of Flattery
Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error. Thank that person, as now you can not only profit by not repeating the same mistakes, but by learning what they do to get business. The best way to do this is to practice what any businessperson knows: know your competition. The most beneficial thing you can do is to study what they are doing to attract customers. Go online, do a search, pull up the web sites of your competition, and start taking notes. Here are some things to look for.
With your notes, you can begin to set up the key points that you feel your target audience needs to know about your product or service, and why it will benefit them to do business with you. Look at these different web sites and read the headline.
If you find one you like, there is nothing wrong with re-wording it to fit your business. Remember that we are talking about imitation, not plagiarism. It has been said that there is nothing new under the sun. While this may be the case, at least give what your company is offering a unique slant, and make an effort to provide it in a more informative and interesting format than what your competition is doing. ====Side Bar==== This "unique slant", often called the "Unique Selling Proposition (USP)", opens the door for effective competition among businesses selling a simular product -- even the same product. Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961. Here's Reeves' 3 part diffintion of USP: ====Side Bar==== Try to look at your competition with fresh eyes. Treat what they have to say as if it is the first time you have seen this information, because that may be the case for your target audience. Make a list of the questions that come to mind, or points that you feel you would want more information on, if you were in the shoes of your audience. Even what your competition does wrong with the information they do or do not provide can be instructive. It serves to get you to think of all the things that you can do to sell the service better. You are building the structure of your business on what someone else has done before you, but improving the end product by going the extra distance in covering the whole story in a clear manner. Now that is smart business. About The Author David Geer's Success 4U Marketing helps small business owners discover how to market any product or service online - quickly ... easily ... profitably ... successfully. http://www.cashflowseller.com/
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Top Ten Ways to Use Audio on Your Site Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. Web Copy - What You Should Know First Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Ten Tips For Your Web Site Home Page 1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code. Content - the Key to Long Term Success Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. Top Six Ways To Make Your Visitors To Hate YOU! We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1. Are You Driving Away Potential Customers? When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.As a writer I put a lot of effort into making ideas clear. Designing Professional Web Pages If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything -- especially online where your competitor is only one mouse click away!Before your first HTML code is written, you will need to consider your Web site's navigational structure, color scheme and page layout. Graphic Design Using Color Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market. Hacked Off with CSS? For those not familiar with CSS Hacks, they are ways of using styles/classes that only apply to particular browsers. They are used to overcome the display problems mentioned previously by exploiting CSS structure and code. You Had Me At the Search Engine You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Plugging the Dreaded World Wide Web Black Hole is Just the First Step You have created your custom error page so now all of that traffic that use to go into the World Wide Web black hole now stays on your web page. But if you don't do the following 15 Minute exercise once or twice a month you are not Maximizing those Lost visitorsCustom error pages are a crucial part of your web page but they are just not enough. Turn Benefits Into Sales with Streaming Media The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites. How To Give Your Business Credibility Let's face it. Buying products and services from the Internet can be a bit intimidating. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. Creating a Favicon Once, I attempted to create a favicon (the little graphic in the URL address box) for this Web site, but never did finish the work until now. I used a free program that allowed me to copy and paste an image to create an icon, but I believe it has spyware so I won't share its name. 10 Nifty Ways to Prolong Your Visitors at Your Website Increasing the length of time a visitor is on your website will dramatically improve your conversion to sales. Use these ten points to check you are prolonging to stay of your visitors. Simple Lines and Shapes for Your Logo Design Geometric designs come in all shapes and sizes? and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.. Web Site Redirection - How to Implement a 301 Redirect You just created a new web site but want to pass on thesearch engine rankings of the old one to the new one. Whatis the most effective and spider/visitor friendly strategyto implement your web site redirection? You should use a301 redirect. Graphic Terms- The Basics Part I You're almost set. The content of your website, e-book, or software is complete.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |