| |
| |
|
Web Design Information |
|
|
|
Turn Benefits Into Sales with Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites. Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community." Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has become the most important web statistic. In the absence of live salespeople, who know how to listen and focus in on the customers' desires, businesses on the Web must use the technological tools available to replicate that human experience. Streaming is one of those tools.* Streaming Media is a natural way to motivate purchasing. It can be integrated into your website as a means to help people get over that "hump" when they haven't been able to see or touch a product. Use it to calm customers' nerves, build their trust in your company, and to keep their excitement about your service alive. When would streaming media serve visitors' needs on a commercial or business site? Use it for: *Product Demonstrations - Visuals are powerful and convey product features difficult to explain only in text. Medical devices are great candidates. *Installation issues - especially for products geared to personal safety such as child car seats - are expertly handled with video. * Human Resource professionals can use it to enhance corporate Intranets for remote sales forces and clients. Training programs can be stored and viewed by personnel at their convenience. Both audio and video can be used in conjunction with written materials to explain company policies and procedures. *Streaming slideshows are an economical method of showcasing vacation facilities, business plants, and real estate properties. *Demystify the shopping experience - use it to navigate the selling process. *Teachers and coaches of dance, sports and gym activities can highlight their training methods with short demonstration clips. Many businesses would like to use streaming media but are put off by high production costs. Keep in mind that existing materials might be perfectly suited for current needs. Your streaming provider should be able to assist you with preparing and, if needed, modifying your material. Streaming media is a very effective and affordable marketing tool. In today's world, where consumers have more purchasing power and choices than ever before, it can be used to make your customers aware of benefits that can't be found elsewhere. And, benefits often turn into sales. Streaming media should not be used arbitrarily, however. Unless your material is relevant to your visitors and adds perceived value to their purchase, don't waste your time or theirs. When designing your streaming media presentation, ask yourself what it will accomplish that your current content doesn't. Will it complement your existing material? Will it be utilized to enhance your offering? Will it provide additional incentive to make your visitor buy? If you can answer yes to those questions, streaming media should be a strong candidate for your marketing dollars. Use streaming media technology wisely, and it will go a long way to making your business site stand out in a very crowded field. *What IS streaming? Streaming promises quick access to crucial audio and video content without the aggravating wait for files to download. Downloading requires that files be sent to the user's PC in their entirety before they can be played; MP3 audio is a perfect example of this. The files then remain on the user's machine until they are deleted. Streaming continuously sends these same files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine. Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to:Ronni@wbcimaging.com520-742-5780http://www.wbcimaging.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Use Feng Shui Techniques To Design a Harmonic Website For Your Business By following feng shui guidelines and techniques, you can build and design a business website that is not only visually attractive but also attractive to wealth and prosperity. The elements that are part of a business website are somehow equivalent to the objects distributed through a working space since the website is the electronic version of the actual business' offices. Power of Squeeze Pages for Realtors Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get someone to take an action. What Is Your Websites Most Wanted Response? You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour. Do You Want To Save Time With Your Web Design? It starts off simply; a few HTML pages, a few hyperlinks, some affiliate links. Your mother is proud of her clever son. How to Create A Homepage That Works Want to know what the worst thing to say on a homepage is?"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The Right Trigger Words CNN.com's designers have gone out of their way to make their workdifficult. What Content to Publish on Your Website Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. To Flash, or Not to Flash When considering whether or not to incorporate Flash into your website, you must also consider the target market you are trying to reach.For instance, a website which serves as a depository for articles and information catering to lawyers would probably not be a good candidate for a Flash "makeover". The Importance of Choosing Your Website Keywords Carefully The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. Website Basics The Basics You have a flourishing business - everything is in its place. You just miss one important piece of marketing: an Internet Presence a website. Graphic Design Can Make or Break Your Web Site We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package. So Much About META Tags! I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.Rule #1: META tags always go in between the HEAD tags on your website. Web Site Design Mistakes Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself. How To Attract People To Your Web Site and Leave Their Contact If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it. Design Your Site For Your Customers The most important person that you need to please when you design your site is your potential customer. I can not stress that enough. 20 Tips to Creating a Profitable Website As an online Entrepreneur you require a successful website.One that you personal own. Free Website Templates - Top 10 Things You Need to Know When building your website you might not have a large budget to devote to website design or a designer, so the best option for you might simply be to use free website templates. However, consider the following benefits as well as drawbacks before you decide to take this route of website design. Good Content Pays! Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. Do You Make These Common (But Deadly) Website Design Mistakes? Building a website can be overwhelming, here are some design tips to help keep you on the right path (or is that web?)--- Designing a Frames-based web siteFrames may make the job of maintaining a big web site easy, but search engines hate them. Most search engines cannot find their way through them and end up indexing only the home page. Build A Successful Website For Dummies So you want to build a website here I will explain some simple but also key aspects that are commonly taken in to consideration when a website developer creates a website.1) Website Design - The website design must be neat meaning that everything looks like where it is meant to be (nothing out of place or out of proportion).
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |