| |
| |
|
Web Design Information |
|
|
|
Are You Driving Away Potential Customers?
When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers. As a writer I put a lot of effort into making ideas clear. Therefore, I sometimes find it annoying when I can't figure out what a webmaster is trying to say. I admit I sometimes don't grasp a concept because I'm in a hurry. However, I've run across poor formatting, grammar and spelling as well as poor continuity that make web content difficult to understand. This is a big turn off for visitors. If you are not good at writing consider hiring someone to do it for you. Or, perhaps a friend or relative can tackle this job for you. By doing so, you are assured your web content is proficient and easy to understand. You can then use the time savings (the time you would have spent writing) to focus on other facets of your business. If you plan to handle writing responsibilities yourself keep a grammar book handy for reference. Ask someone to proof your work. Not sure of the spelling of a word? Look it up or ask someone for the correct spelling. Even if you believe you know the spelling of a word, it's still a good idea to look it up. Maybe the person who wrote "of coarse" rather than "of course" was in a big hurry or maybe they didn't know the difference. Regarding explanations, it's sometimes appropriate to SHOW instead of TELL. For instance, if someone signing up for a program must choose a password that is a combination of letters and numbers, include an example of how the password should look. Employing the use of charts is another good technique. Many MLM companies use charts to explain their compensation plan. List the benefits of your offer using bullet points:
I recently visited a website that promised a free ad in an e-zine. I was directed to a link that promised more information. When I landed on the website I could not find what I was looking for. I studied the navigation bar. Which button would give me access to the information I was looking for? I decided to guess. I clicked on three buttons before I finally found the right one. The purpose of the "free ad" was to draw me to the website. Once there the website owner wanted me to look at other offers and possibly buy. Perhaps the owner felt if the free ad information was too accessible, I would not take time to look at other offers. However, the reverse could have also been true. If I found the free information easily accessible I might have been more inclined to purchase something because I viewed the site as "customer friendly." If you make it too hard for potential customers to get to the information they are looking for, some will turn away and find another source. Not sure if your website is customer friendly? Ask customers/visitors to evaluate your website. Keep the survey short and simple. You could ask, "How would you rate the flow of our website? The choices: extremely easy, easy, extremely difficult, somewhat difficult. Ask your customers to add their personal comments. To keep your survey response rate high give participants a free gift (e-book, ad in your e-zine, etc.). When potential customers land on your website it's because they are drawn to your offer. Once they click through, make sure they remain interested by providing well-written content, easy-to-read formatting and by ensuring the information they are searching for is easy to find. (c) Karin Peavy About The Author Karin Peavy has been marketing online for three years. She is webmistress of http://www.incomewaterway.com where visitors will find affiliate programs, marketing information, articles and resources. She also publishes free marketing tips twice weekly.
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Understand Your Color Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages. However, very few possess the talent and skill of developing a harmonious color scheme. What Happened to My Website when I Deleted the Home Page by Mistake? There is a widespread confusion among lots of new website designer concerning the home page.If you get any book, any course, or ask most web page designer how to build a website, they will advise you to build your home page first. Web Site Turn Ons When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. What I Look For In a Website As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy. How to Hire The Right Web Design Firm Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price* Customer service/access to support* Credibility indicators of the design firm* Portfolio and design experience* Other services offered (domain renewal, hosting, SEO)* Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm. Cheap Web Design If you think it's simply a case of who will do it for the best price, think again.As with many things we buy there are several important factors to take into account. Website Design Info - Part 1 What Will My Site Do?This is the first of eight articles about website design. Our discussion will deal with some of the issues which need to be considered when developing a new online presence. Why Content is King of Website Design If there's one thing that most web site developers can agree on, it's this: content is king.That's not, of course, to say that good design doesn't matter. Simplify Your Web Site for Clarity and Ease of Use There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Tableless Web Designs: Why I Switched Since I made the switch 6 months ago to a tableless design on my main site, I've noticed some interesting things:My search engine rankings have dramatically improvedMy bandwidth usage has dropped about 50-75%I can now make changes to the look and feel of my site easily by just changing the one file, the stylesheet.Let's look at why my search engine rankings improved. Creating Personal Web Sites This is a two-part article about creating a web site on the web and the tools that you need to do that.During the last decade we have truly entered the information age. Awards Program Debate Daily article:One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most wonderful" or whatever. Imitation, The Smartest Form Of Flattery Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error. How to Double Your Online Sales Without Spending Another Dime on Advertising Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail. Why Hire a Professional to Design Your Web Site? Creating an appealing, functional, and effective Web site is much harder than it looks. It's not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!). Graphic Design Using Color Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market. Keep It Simple, Stupid: The Beauty of a Clean Cut Website Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights. One-Product Sales Sites: Avoid These Top Blunders One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that oneproduct as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. Positive Design Attributes for a Successful Website Designing a website is hard job, and requires you to think out a plan of action, and put in a lot of work to make it successful. There are many different kinds of websites on the Internet, but if you look at all the top performers with high traffic, you will notice that they all have similar design characteristics which place them as the best in the world. The Newbie's Guide to Small Business Web Design You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.You can still be highly successful and save money by doing the job yourself so long as you've got the willingness to learn and the time to spend on the project.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |