| |
| |
|
Web Design Information |
|
|
|
Why Content is King of Website Design
If there's one thing that most web site developers can agree on, it's this: content is king. That's not, of course, to say that good design doesn't matter. It does. A good, clean design, which is easy to navigate and optimised for search engines is absolutely essential if you want your online business to be a success. When you get right down to it, though, visitors don't come to your website to admire it. It's content that brings them there, and it's content that keeps them coming back for more. Or not, as the case may be. Why website content matters The content of your website is important for lots of different reasons. Here are just two of them: 1. It's your content which persuades a visitor to become a customer. If your text content is persuasive entertaining and informative, you'll find it that much easer to make a sale. If your content is poorly spelled, dull as ditchwater and reads like it was written by a four-year-old, your visitors won't be able to leave fast enough. It's that simple. 2. Search engines love fresh content. A site which has regular updates will rank higher than a website which is completely static (all other things being equal), which is a persuasive reason for keeping your content fresh. So how do you get good content? Well, you have three basic choices: Write your website content yourself In an ideal world, everyone would do this. Let's face it: there's no one in the world who knows as much about your business as you do, and there's no one more passionate about making it succeed as you are. Unfortunately, though, it's not an ideal world. When your site is new, adding content is easy: you're full of new ideas and new things to say, and you'll have no problem dreaming up new content to add. It's only after a few weeks, months or even years that it gets difficult: you don't have the time, you don't have the ideas, and, let's be honest, you quite often won't have the skill to write good content. This point is crucial. It's not just any old content that's king: it has to be good content. Content that really draws the reader in, sells the benefits of your business, and makes the reader want to come back for more. Professional copywriters spend years learning how to do this: are you sure you can do it just as well? Get your content from a free article bank There are free article banks all over the web, and they're all stocked full of free content which you can use on your website for free. This is a great idea, and many people use article banks to great effect. There are just two slight drawbacks, however. The first is that your content isn't original. Anyone can use the same articles you're using, and the really good articles will often appear on many websites at any one time. The second drawback is that in order to find content which is relevant to your site, you'll often find yourself using articles written by your competitors - and being forced to put their URL and bio at the end of them. Get custom content for your website Before you run off screaming in horror, paying someone to write articles for your website needn't be expensive. Constant Content has custom articles for sale for as little as $40 at a time, and www.WritingWorld.org offers custom article writing for even less. Getting the right content for your website doesn't have to break the bank (or even make you break a sweat). Do you think you can afford NOT to do it?. Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: http://www.hotigloo.co.uk
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
How To Get A Pay Raise From Your Web Site How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate. Website Design: 10 Smart Tips To Improve Your Ad Copy Your website design may be affecting your sales in ways that you may not believe.Here are a few website design tips to help you improve your website and ad copy for greater profitability:1. 6 Reasons Why A Website Is Crucial To Your Business Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reasons:A website increases your credibility. 8 Tips for Designing a Great Website Square buttons, round buttons, flashy buttons ? will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and colour schemes?STOP!!!!Take a deep breath and read some practical tips for professional looking websites.1. Building Your First Web Site? Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Adding the Right Keywords to Your Website Content You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. Leave Those Links Blue! Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. Effective Web Design Usability Principles Website Design Usability Tips1. Getting to know about audience membersYou want a site that has personality and quality content based on your audience taste. Don't Put Your Slogan in the Title Tag - Optimize Your Web Pages Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite:1. Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic If you're not getting a lot of traffic to your website anymore, must implement these Website promotion ideas immediately.1. How Not to be Ripped Off by Your Website Designer As web designer my self, I have had the unfortunate luck of speaking to too many of my clients who have been ripped off by a web designer somewhere along the line. Whether it be that the designer never really finished the website, took the deposit and was never heard from again, or finished the website with less than promised quality. Free Website Templates - Top 10 Things You Need to Know When building your website you might not have a large budget to devote to website design or a designer, so the best option for you might simply be to use free website templates. However, consider the following benefits as well as drawbacks before you decide to take this route of website design. How To Design A Web Site I'm not a professional web site designer and openly admitthere is a lot that I don't know. But if you're a beginnerI probably know more than you do, so listen up. Graphic Design Can Make or Break Your Web Site We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package. Keyword Density We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. Offshore Web Design and Development - Use Great Opportunities Sooner or later every small or medium business owner realizes that he needs a web site for his business. And almost everybody wants to have great web site for affordable price because usually web site design budget is quite limited. Plugging the Dreaded World Wide Web Black Hole is Just the First Step You have created your custom error page so now all of that traffic that use to go into the World Wide Web black hole now stays on your web page. But if you don't do the following 15 Minute exercise once or twice a month you are not Maximizing those Lost visitorsCustom error pages are a crucial part of your web page but they are just not enough. The Best Simple Software For The Busy Webmaster Here are a few programs I can't do without. They're free, and make being a webmaster much easier. Questions to Ask When Designing a Website for Clients Questions to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese questions are a great tool to use when trying to develop your clients website. Bad Web Design: ActiveX ActiveX uses an interesting method for enforcing security ..
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |