| |
| |
|
Web Design Information |
|
|
|
Why Long Web Pages are Better than Short Ones
Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages. This article explains why you need long web pages. If you have surfed the web for things to buy you can hardly have missed some of the seemingly endless, long, scrolling web pages that only tell you the price somewhere near the bottom of the page. Some of these web pages have around 5,000 words on them - a good chapter of a book. They go against all the advice from web designers and Internet 'experts'. So why do they appear? Some web designers have told me that such pages break the commonly agreed rules of good web 'etiquette'. This suggests that you should only offer one 'screen' of material at a time and that if you have more than will fill a screen, you should break your information up into separate pages that people click through. The designers also talk about compatibility with different screen resolutions, PCs and Macintoshes and explain, quite logically why you should limit the material you have on a page. Then, if you speak to marketing communications experts, they'll tell you that your web page should offer clear directions as to what the user is expected to do - either 'sign up', 'buy now', etc. They claim this can only be done with short web pages which are clear and uncluttered. So we have unanimous voting from our jury of experts which is in favour of short web pages. So let's consider what the 'long page' gurus say. I have spoken with several proponents of the long page concept. They all say the same thing. When they had short web pages they had a trickle of sales. When they re-wrote their web site and made it a single page with all the copy on one scrolling page, their sales rocketed. The simple truth of the matter is that more people buy from long web pages than from short ones. As a psychologist that set me thinking, why should that be? The answer is, I think, a relatively straightforward one. Human beings like to adopt the option of least effort. Whatever we do, we appear to want to avoid maximum effort. In web site terms, clicking is more effort and more time consuming than scrolling - particularly if you have a wheel mouse where a single flick of the forefinger can get you all the way down the page. It means with a single web page you can get to the information you want within a second or so, but with several single pages it might take considerably longer. Hence we are put off by the effort of single pages - we never get to find out if we would really like to buy the product because we give up before we get there. Whereas with a single web page, we can quickly make our decision by viewing all the relevant material at once. The long page proponents say that most people do not read the whole page; instead they look at the headlines, see if there are testimonials, read the bullet points and see if the ordering process is secure and simple. Naturally they also check the price - though this is not usually the first consideration. Hence if you have a long web page with all these components you can boost your sales. I've tried it and it has worked for me. It could work for you. If you are not sure - experiment. Set up a separate long page and compare the results with your existing short pages. At least on the Internet you can test your different business ideas quickly and easily. I'm convinced you'll find the long web page works best - let me know what happens! Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs Infoselling.com where you can get a FREE report on how to sell your own infoproducts.
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Five Common Web Design Mistakes There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them. 7 Reasons Why Using CSS is a Must CSS is a new option for website designers that have been using HTML and tables for most of their web designing careers. Of course, it is a huge change and requires learning a new language and skill, however most people are saying CSS is worth it and it will give you more control, options, and is easier to edit. Building Web Sites Using Web Templates Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates. Website Design For Small Businesses There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host. Quality of Your Text Layout and Design Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity.Why?Because it gives you a more professional impression and the text is easy to read. Color Psychology in Marketing On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. How to Make a Website (Minus the Headaches) There is nothing wrong with making your own website if you are looking to save some money. Be prepared however, for your finished product to resemble an after school project; cutesy, homemade touches and all. Web Site Templates and Their Benefits Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. Choose & Use the Best Colors, The Psychology of Color Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. Creating the Perfect Website - A beginners Guide Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you.By following the 5 guidelines listed below you are guaranteed to create the perfect website. When Your Graphic Designer Costs You Money So how do you know when your graphic designer costs you financially and emotionally?When a file is not prepared correctly? When you go to press and have your media material produced in prints, and find out that the file was built incorrectly, then that's the time when your graphic designer will cost you money.Many pre-press operators have complained about having to correct graphic designers work. Content - the Key to Long Term Success Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. Looking For A Designer To Re-Design Your Website? If you were like me and you have just started an online business, you have a website that you have made or someone has made it for you, and this design does not match up to your expectations and the competition. Fear not, there is an inexpensive solution to your problem. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning. What to Avoid to Make Your Website Design Effective The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years What dollar amount does your web site contribute to this $316 billion dollar trend?Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?Do you hate your web site, your web developer or your entire IT department?Do not despair! You are not alone!A great web site is crucial in order to effectively communicate to a business's target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business. Differences between XP Icons and MAC Icons The icons in an application are the soul of the application; they give it the modern and dynamic look the application has. Also, if the icons are intuitive - the end user will easily remember the task behind the icon - easy to memorize then the end users will definitely choose the respective application against one with clogged and strange icons. Hiring a Graphic Designer You've come up with a great product. You've got the sales letter written for your website. Free Website Design Tips In this article I will give a few tips of where to find a low cost web design company and also about the best ways of producing a quality website.How many people or companies are advertising their services for website design?The answer is a great deal. Questions to Ask When Designing a Website for Clients Questions to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese questions are a great tool to use when trying to develop your clients website.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |