| |
| |
|
Web Design Information |
|
|
|
Website Design: Color Me Blue
Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site. As he was describing his site and the problem, I thought, "This is going to be a quick fix." How wrong I was! His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site. The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products. Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system. He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals. And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions. So, why on earth were his sales so low? I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included: - a domain name change Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing. You can appreciate my dismay when Chris told me that his sales had actually dropped! Aargh! I reviewed his site again, and it suddenly struck me... he should try blue links! Why? Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design. I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase. Sure enough, that WAS the answer to Chris' site problems... His conversions increased 1100% almost overnight JUST by changing his link color to blue. In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations. With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent. © Copyright Rosalind Gardner, All Rights Reserved. Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Web Designers Beware! As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That "threat" is Web Design Templates. Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know. Website Design For Small Businesses There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host. Tips for a Successful Website for Any Organization, NGO or GO Most NGOs (Non-Governmental Organizations) don't understand these important aspects of a successful website. Even many governmental organizations (GOs) could improve their sites by following these tips. Web Page Building for Beginners 4 Page ranking by search engines such as Google are not only overrated but unusually explained by "experts" in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. Web Page Building for Beginners 2 A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. Dos and Donts in Web Design - part 1 (design) Do use a consistent look and feelYour site should stand out as a whole. Use the same look and feel for all the pages at your site. The Right Trigger Words CNN.com's designers have gone out of their way to make their workdifficult. Web Site Turn Ons When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. Save Thousands of Dollars by Creating Your Own Web Site With the advent of the Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. Give Your Web Site a Small Business Marketing Tune Up Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Keep It Simple, Stupid: The Beauty of a Clean Cut Website Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights. Text Is King! Are you building your website? If so, STOP! Take a look at what you have done so far. How many images do you have? How much text do you have?If your website has more images than text then you could be in trouble. Creating Personal Web Sites (Part 2) This is the second part of a two-part article about creating a web site on the Internet and the tools that you will need to do it.Some basic terminology that you should take a look at before proceeding further:Web Page: A document that contains information created with the help of HTML. Tableless Web Designs: Why I Switched Since I made the switch 6 months ago to a tableless design on my main site, I've noticed some interesting things:My search engine rankings have dramatically improvedMy bandwidth usage has dropped about 50-75%I can now make changes to the look and feel of my site easily by just changing the one file, the stylesheet.Let's look at why my search engine rankings improved. How to Create a Great Landing Page for Your Website The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www. Choosing Form Over Function Kills Your Site Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Creating Your First Website? Your Options Creating your own website is great fun! But how is it done? Well, there are five main options, read this carefully and choose which one you think is best for you!Use software you already have:You may not know this, but you can actually use Microsoft Word to create webpages! This is great, since you can save yourself the cost of buying expensive new software. Just create your document as you would do normally, and then just select "Save As" from the File menu. Love at First Site: Giving Your Website Visitors the right Impression Think of the people who visit your site as blind dates. When youopen the door, your blind date usually knows whether they areattracted to you within the first minute. Becoming A Website Designer The ability to create simple, attractive and functional webpages is a highly marketable skill. There is a huge and growing demand for websites and web content, especiallyfor smaller organizations who often can't afford to hirea full-service web design firm.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |