| |
| |
|
Web Design Information |
|
|
|
Don't Put Your Slogan in the Title Tag - Optimize Your Web Pages
Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite: 1. It is what people first read when thelisting of your site turns up in Google and othersearch engines. 2. It is the single element of your website that the search engines pay the highest emphasis on. If you look up the source code, the title is whatis between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi A typical slogan isn't stuffed with importantkeywords. My slogan for my stock photographybusiness is "Stock photos from most of the World"and I am quite happy with that. It is honest andcatchy which I like. But it isn't a good titlefor my website of A-Z Fotos: www.azfotos.com .Let us analyze that as an example. The first two words of the slogan would be fineas the title tag because 'stock photos' are among the mainkeywords for A-Z Fotos. They are also finebecause they are put in front of the title tag.Don't forget this so-called 'keyword prominence'in title tags. They also function well whenpeople are browsing down the listing after thesearch button has been activated, because peopletend to look for exactly the word they wrote inthe search box. But the words 'from most of the' is absolutelyuseless. It is the kind of words that the searchengines simply ignore because they are toocommon. The last word 'World' isn't any better.Nobody would search for the 'World'. - To say itmildly, it is too broad! The alternative to your slogan is to formulate atitle which includes your most important keywordsfor the specific webpage in such a way that it isattractive when the surfer browses down thesearch result. For Google the title shouldn't be longer than 62characters. Include your brand name if itincludes keywords. Otherwise avoid it in thetitle unless it is very well known. As always becareful to choose relevant keywords andcombinations of words that are often searchedafter. I always check at http://inventory.overture.com/d/searchinventory/suggestion/for the relevance of the keywords I have in mind.Be aware that many keywords are to some extentseasonal. Overture offers the frequency ofsearches in US of last month. Searches in UK can be checked at http://inventory.uk.overture.com/d/searchinventory/suggestion/ Remember to make the title tag even more specificfor your subpages, i.e. the pages after the homepage (index-page). Avoid having more than onepage with the same title. Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
How To Design Your Web Site With CSS Cascading Style Sheets (CSS) allows you to create fastloading pages, increase your search engine rankings, andmodify your whole site with one style sheet. So why don'tmore people use them? This is because they got so used tohtml design and are afraid or too lazy to upgrade theirskills. Web Templates: Replacing Designers? I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. Design vs Content: Who is KING? Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one. Testimonials Can Increase Your Web Traffic We've all seen and read product testimonials. They're a very valuable tool for merchant salesand can often tip the scales in determining a customer's decision to buy. Designing Your Websites Directory Structure Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. A Website Checklist If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later. Website Woes: Top Five Offenders I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title. Can Your Visitors Contact You From Your Website Argh, where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING!What if a potential customer wants to BUY something from your website but have a few questions or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers. 6 Website Design Disasters and How to Avoid Them?. Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Digitalize It! : (Modification of images with tools such as Adobe CS and Corel) Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation. When You Create A Web Site, Dont Make A Splash! Don't make a splash!Are you thinking about using a splash page when you create a web site? You would be wise to think again.What is a splash page?Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. Color Scheme for Your Website? Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it. Website Checklist 10 Basic Things Your Website Should Have .. What Is Your Websites Most Wanted Response? You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour. What I Look For In a Website As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy. Whats Wrong With My Website? I ask myself that question about once a month.My website looks fine to me, but what are otherpeople seeing? And what are the Search Enginesseeing? Here's a checklist of 10 ways to optimizeyour website for peak performance:1. Concentrate On Web Content Instead Of Search Engine Optimization For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. Event Planning Must Include An Event Website As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event. The Importance of Choosing Your Website Keywords Carefully The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. Moving Things Around How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |