Web Design Information

Be Friendly to Search Engines


The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites?

Relevance to a search:

  • The frequency of the search word on a web page is an indicator of its relevance.If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the word only once.

  • The position of the search word:
    • In the title tag.
      This appears in your browser at the very top of the screen, above File, Edit, View...

      This tag is important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. Other meta tags are largely ignored by search engines.

    • In a heading.
      This tag is very important to search engines as it is visible to the visitor, and ostensibly sums up the purpose for the page. The size of the heading does not matter. Take care not to have more that one such heading on the home page. (Don't confuse the search engine).

    • In a link to another page.
      In the HTML coding, such a link could be Whodickies. If "Whodickies" are important enough to have a link to them, they are very relevant to a visitor's search for whodickies.

    • In the body text.
      Key words near the top and the bottom of the text are important. Certainly many search results show the beginning and end of pages.

  • Proportion of the search words on the page.
    The intensity of key words in relation to the total words in a page tells a search engine if there is spamming. Experience has shown that if the key words in a search make up more than 10% of the total web page the page is marked down. Some experts say 5%.

  • Number of inside pages linking back to that web page.
    The more inside pages linking back to the home page the more relevant the home page appears to the search engine. A website with 30 pages must seem to have more information than one with 3 pages.

  • Number of other websites linking to that web page.
    A website with links from 20 other websites seems more popular than one with links from only 2 other websites. The quality of such links has a bearing. e.g. Links from other websites which display your key words are better that links from websites without those words.

  • Number of articles published linking to that web page.
    Many websites publish articles on many subjects. Check the formats acceptable. Compose your article, then submit it.

Why do different search engines give different rankings to the same website? Each search engine may give a different weight to each of the factors above.

Why would a website lose or gain ranking position, without any change? Search engines change their secret algorithms (formula of factor weighting) from time to time. Other websites may enter the lists, change, or leave the lists.

Remember that the main reason for putting up a website it to be found by search engines, so do all you can to be friendly to them.

More information on search engine optimization of websites can be found at platypus websites - www.platywebs.com.au

Ken McKay has been designing commercial websites since 1999.


MORE RESOURCES:

Conference Brings Web Design Authors and Experts to Nashville
My Tennessean.com, TN - 6 hours ago
The Voices That Matter: Web Design Conference, scheduled for June 10-13, 2008, at Loews Vanderbilt Hotel in Nashville, will bring together bestselling ...


Merrill Web Design Introduces KJV1611.mobi Website Providing ...
PR.com (press release), NY - 12 hours ago
The Internet is continually providing new ways for us to access valuable information at our convenience. On any Sunday morning you will find Christians ...


Myclicks Team Expands SEO Web Design Service
PR Web (press release), WA - 18 hours ago
The Optimized Web Design Service will become popular with mid sized and small organizations, startups. The service is currently offered at no setup fees. ...


Founders find Destiny in Web design
Rochester Democrat and Chronicle, NY - May 11, 2008
The Webster-based Web design and applications firm started in February 2006 in a Greece basement. It was there that the six founders put together the ...


Web Design Company in UK Offers Outsourced Web Development and ...
The Open Press (press release) - May 10, 2008
(OPENPRESS) May 9, 2008 -- Kronik Media, the London based web design company are known for the value of their web development services for businesses. ...


Hot Job of The Day: Web Designer, Irvine
TAXI Design Network, NY - 16 hours ago
Bachelor of Arts degree in Graphic Design or related fields plus a minimum of 3 years of web design experience including participating in the creative ...


Internet traffic congestions Solved Reports Dallas Web Design ...
WiredPRNews.com (press release), TX - May 9, 2008
Cambridge, MA (WiredPRNews.com) — In 1998, a few scientists from MIT University in Massachusetts came up with an idea that would prevent Internet congestion ...


Minneapolis Web Design Firm Launches Custom Website for Bus Rescue
Emediawire (press release), WA - May 9, 2008
Minneapolis web design company helps Bus Rescue save the day when a bus is broken down and needs service away from its home area. Nearest towing, repair and ...


Fusionbox Wins Top Marketing Honors for Superior Energy Web Design ...
TAXI Design Network, NY - May 9, 2008
Fusionbox received a 2008 Gold Key Award from the Colorado Chapter of the Business Marketing Association for their work with Superior Energy, ...


10 Things to know about Web Design
Gather.com, MA - May 8, 2008
Most web design companies will not write text. You could write the content yourself or hire a copy expert or marketing consultant to write it for you. 10. ...

Web-Design - Google News

home | site map
© 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen