| |
| |
|
Web Development Information |
|
|
|
5 Sure Fire Ways To Send Visitors Away For Good
So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time. Way No. 1 - Clog Up Their Internet Connection Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good. Way No. 2 - 'I am not a number - I am a free man' Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy. They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog": "Welcome - you are visitor number 102" Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three.. Way No. 3 - "Help me buy from you - please..." They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates.. Yes - you've guessed it - you're one step closer to that ghost-town.. Way No. 4 - 'Please Let Me Watch Intro' Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words: "Click here to enter site" Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors). Way No. 5 -"I am five years' old - I like things that flash" One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and boucning cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return.. Mike Cheney, www.magnet4web.com © About The Author Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Creating Compelling Content , Write It and They Will Come In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Why You Need a Website You hear a great deal about the Internet these days -- that it's revolutionised communication .. 10 Tips For A Successful Website Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions. Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Are You Being Scammed By Your Web Design Company? This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. HTML Editors - How to Choose the Right One for Building Your Websites There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor. Why You Need A Web Site "I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?"In this day and time, there is very little that can't be sold over the Internet. 50 Ways To Use Your Website A website is the most versatile and cost-effective marketing tool on the market. It is also an investment. Benefits Of An Accessible Website: Part 2 - The Business Case The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket When most people build a web site, they think one simple thing. "If I build it, they will come". Flash Deadly Sins (That Can Kill Your Web Business) Looks like every client wants a Flash site these days but the reality is.. Making the Most of Your Website: Start with the Basics One of my most salient memories from when I sold real estate in Oregon for my Dad's company was listing a property where the owners had initially tried to sell it For-Sale-By-Owner with no success. After the listing contract was signed my Dad told them, "Next time put your phone number on your sign. 35% Revenue Increase? from Your Website! 2 Golden Rules for an Engaging Website35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. Your Website Should Be Selling It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. Three Things Every Website Should Do When I started my company in 2002, I knew I needed to have a website. Why? To provide credibility! How can a company be "real" in this day and age if it doesn't have a website? So, like many companies, I published an informational website that explained "here's who we are, and here's what we do". The Problem with Paypal On Your Web Page When I set up my website I felt paypal was a very simple and easy solution when people wished to purchase my products.For 6 months I was getting 150-200 unique visitors a day, and yet only a few sales every week. Abandonment - Why Visitors Don't Turn Into Customers Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. 2 Key Ways to Make Your Site a Success If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed. How To Convert More Sales On Your Website One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |
