| |
| |
|
Web Development Information |
|
|
|
How to Increase Sales with Automation Improvements
How popular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see. Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company. And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine. The main reasons for shopping cart abandonment are*:
To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services. TOP TIPS FROM OHIOHELP.NET 1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping. 2. Don't have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period. 3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up. 4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select "1" again. 5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals! 6. Test special product and package prices with offers on a "Thank You" page or with a "Thank You" email. 7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express. 8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated "Thank You" follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more. NO-COST TRIAL AND INFORMATION For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the "Freebies" section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net. * From research (Fall, 2001) by Vividence Corporation, specializing in Customer Experience Management (CEM) products and services. -- You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net About The Author Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614) 529-9459.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
The Evolution Of Search There have been many significant changes to the face of search over the last several years with engines becoming more intelligent than ever before. Today's users expect mainly fast, easy, relevant and satisfactory search results. Web Site Development Process - The Life-cycle Steps A system development process can follow a number of standard or company specific frameworks, methodologies, modeling tools and languages. Software development life cycle normally comes with some standards which can fulfill the needs of any development team. Preventing Repeat Form Submission Using PHP Sessions We've all seen those messages on some websites warning not to click a button more than once or negative consequences, like paying a bill twice, may result. Sometimes we can cause these problems by hitting the back or refresh buttons. Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox Webmaster tools are vital to becoming both efficient and effective in your online efforts. The following are my picks for the top types of webmaster tools:Tool #1 Link FindersEvery webmaster needs this free tool. Website Development: Become Your Own Expert Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. KISS Your Website! Many web developers today are starting to KISS their website, and it shows!No, I don't mean they get hot and heavy with the monitor, I mean they apply the basic values of Keep It Simple Stupd! (KISS)Many sites today are focusing on high end graphics, advanced java scripts, catchy logos, and other trivial factors. What they don't realize is that it's a win win game if you keep it simple. Why You Really Need Your Own Web Page In-order To Make Online Business! How many Web Sites did you stumble over telling you that you don't actually need your own? Now, this is true to a certain extend but not if you are heading for the real scoop.What we all aim for is to go from point A to B in the shortest time. Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole. Benefits Of An Accessible Website: Part 2 - The Business Case The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. How to Make Your Own Website For Free If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is all about. A Web Site for Your Small Business: How to Set Up a Website Your web site will be your window to the world. Even if you are not selling any product online still you need your customers to access you 24 hours a day 365 days in a year and you can pass important information to them by hosting frequently asked pages, product descriptions, product improvements etc. HTML Editors - How to Choose the Right One for Building Your Websites There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor. Sticking To Your Plan So you have a good idea for a business and decided that the Internet would be the perfect place to start it.WAIT. Beautiful Web Sites Seldom Make More Sales Designing an E-commerce Web site is not as simple as having a "pretty" site that is a pleasure to visit. While it is important to have an attractive site, as much thought must be given to functionality as to appearance. Why Your Business Needs a Website Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all."My business is doing fine as it is. Do You Need a Web Database? Does My Web Site Require A Web Database?If your web site require constant updates and feeding of information, a web database is the solution. In short, this applies to web sites that handle online products, news feed, members- based subscription and other functions as well. How Disabled Users Access The Internet In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:"It is unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public. Growing Your Meetings In CyberSpace As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.Here is my list of "The Seven Most Important Things You can do Online":1. The Power Of CPanel cPanel is a control panel for your website and allows you to set up and manage your web account through a graphical interface instead of having to use command line. This means that you can make changes to your website without having to learn to use a command line environment. The Problem with Automated Accessibility Testing Tools An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |