| |
| |
|
Web Development Information |
|
|
|
2 Key Ways to Make Your Site a Success
If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one. #1) Be Exciting Most websites are informative, but dull. Not surprising. The Internet today is not unlike TV in the early 50's when TV was the new media. Back then it was totally exciting to have a radio announcer in front of a camera. It was revolutionary to actually see the announcer holding the package of soap or toothpaste. What soon followed was "The Golden Age" of TV when things took a major creative leap forward. There's a definite parallel today with the Internet. Bill Bernbach, a great leader of that last creative evolution, stated; "You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in." Applied to the Internet Bernbach's words resonate more than ever. #2) Be Effective So, what makes a website effective and creatively exciting? That depends on who you talk to. A techie may say you need lots of flash animation. A designer may say it's about the right layout and color scheme. Someone else may argue it's all about blogs. When applied intelligently the latest design trend or technology is exciting. But have you ever clicked on a site you're eager to see only to have to sit through a self-indulgent 30-second flash intro? If the thinking behind the technology doesn't respectfully address the mindset of the person viewing it, it doesn't matter how cool it is. An exciting, creative, effective website begins with a clear understanding of the target audience and the marketing objectives you're trying to reach. Only then does it take a fresh, simple, memorable creative approach that touches and moves that audience on an emotional level. Accomplishing that takes strategically smart, creative talent. So, if you don't have it, find it. The bottom line is that The Evolution has begun. Don't be left behind. John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. John may be reached at: john@follisinc.com For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Building a Web Store on Shoestring Budget in less than Four Hours Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources. Startup related cost, which used to deter many in taking action, has become negligible. 35% Revenue Increase? from Your Website! 2 Golden Rules for an Engaging Website35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. 12 Tips To Great Websites Why do some sites succeed while the vast majority of others fail? More and more website owners are asking themselves these questions. The answers are often more obvious than you may think. The 2 Most Common Web Site Mistakes When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you. Freelance Programming is Easy to Manage There are several reverse bid freelance sites out there. Beyond the big ones, smaller ones are popping up each day. The Birth of a Professional Web Site The Internet has opened a whole New World of opportunity for all of us. With the vast amount of information available at your fingertips, it has never been easier to communicate your message to the world. So You Want To Have A Website So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves. 3 Reasons Why You Need URL Rewriting Module To Enchance Your Web URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.What is APACHE URL Mod Rewrite ?URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages. Web accessibility for screen magnifier users The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. 5 Essential Traits Of A Home Business Website So you've decided to start an online work at home business and are just beginning to build your website. You probably have a million different ideas for what you want the site to look like. Beware the Software Siren I've heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to Elance. Earn On Offshore Web Design and Development If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start. Wheres Your Focus, Money or Customer? Is your website Really useful?I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.When he'd finished, I asked him:-"what is the purpose of your website?" a question which he couldn't answer. Ten Major Tips to Develop a Multilingual Web Site to Work If you are living in a country that its native language is something rather than English language, then you may like to develop your website to offer content in the language of your own country.There are millions of websites on the Internet that are all in English language but there are billions of people on the earth that speak in a different language and are not familiar with English language. Give Your Business a Cash Infusion Whether you have your own business already, or are looking for a way to cash in on the profit potential of reaching millions of internet users - you can't afford NOT to read this??.. Link Trades That Waste Your Time Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them. Web Development Processes and Technical Environments The process of Web application development is critical to the success of web-based projects. The proper processes can not be enforced unless technical environments are properly setup. Tell me what your website does! You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won't know this. Conceptualize, Build and Publish a Web site Conceptualize, Build and Publish a Web site - What's required to get startedAll of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO or NOT TO DO. Ten Ways NOT to Set Up a Website-based Service Business 1. As the first step, "Hire a web designer.
|
| home | site map |
| © 2006 Webhosting-Service.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |
